‘HomeFront Forces’ my latest project, has just gone live. HomeFront Forces is a new social networking concept designed especially for families of the British Armed Forces. Run like Facebook but with a secure log-in, Forces families will be able to communicate, upload photos, make new friends, post ads and even draft swap. At the moment the concept is a 5 page ‘gallery’ site, designed as a marketing tool to get sponsorship from government bodies as well as sympathetic commercial organisations. It has already been pitched to the MOD who have shown a great deal of interest. I've been involved with a couple of campaigns for the defence sector before. A national recruitment campaign for the Army featuring, Smith and Jones, ‘entitled ‘Better in that Out,’ and more recently a recruitment site for the MOD. “This one’s more Cath Kidston than ‘Men in Black’ though, it even features flying ducks! I’m really looking forward to getting to grips with the full roll-out. Very exciting! Here's a bit of publicity for my clinet Anna Matthews of HomeFront Forces in the Southampton Echo.
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